WOODLAND WEDDING BRANDING
Brand our own wedding–a woodland wedding! Create an experience for our guests that make them feel as though they were taking a walk in the woods. Also, surprise them with the announcement that we bought a house just 12 miles away and that were closing the following week!
Meg & Brian Tetrault (us!)
What We Did
Branding, Logo Design, Merchandise and TONS of DIY crafting
WHY BRAND A WEDDING
After Brian proposed to me, without even talking about it we knew we were going to get married in the White Mountains of NH. It was the first place we traveled to that felt like home. Little did our guests know, but we had actually bought a house just a few miles away and were closing just days after the wedding!
We love creating experiences for people, so that stayed at the top of our mind while planning. We were both in agreement that we didn’t want anything fancy. We’re casual people who love wearing flannel and drinking craft beers. We wanted our guests to feel like they were walking through the woods, as we very much enjoy ourselves.
Branding our wedding was important to us because we wanted everything we did to tell a story. We wanted the entire experience to have the same look and feel while making our guests feel important.
DESIGNING THE LOGO AND CHOOSING FONTS
Yes, even weddings can have logos! Our friend Casey Warren of Mind Castle is an incredibly brilliant filmmaker and lover of the outdoors. A little known fact about him is that he is also a talented sketch artist. We spoke to him about creating a hand-drawn logo for us to use in several ways. We ended up using two designs: one based off of a compass; another based on our favorite John Muir quote, “The mountains are calling and I must go”. Under the mountain we included the latitude and longitude coordinates of our wedding in Jackson New Hampshire.
Fancy fonts were out of the question! We wanted a fun and somewhat rugged wedding. So, we chose fun and rugged fonts to match. As a bride in a wedding dress, I had no issues being outside in the rain, climbing over rocks or walking through fields. The grittiness in the lettering represented the dirt and rocks on the mountains.
Choosing colors was easy. We just looked around us! Greens for the moss and ferns, blues and grays for the sky, streams and rocks. Simple!
INVITATIONS AND RSVPS
We knew we wanted a small woodland wedding that included our family and closest friends. Because of this, we skipped the ‘save the date’ entirely and went straight to the invitation and RSVP.
Our invite was quite nontraditional. In keeping with the outdoor theme, we included survival guides letting our guests know what to expect and how they would get to our wedding. We wanted it to be concise, but also an adventure.
It was extremely important to us that our decorations feel as though you plucked them right out of the forest. Thankfully we had handy parents who offered to help!
The fireplace and chimney at the ceremony location (aptly named, the “woodland wedding” location by the venue, Whitney’s Inn) was draped in moss and ferns instead of flowers. We worked closely with Carrie from the local florist shop Dutch Bloemen Winkel to create the woodland wedding feel. The table numbers were hand cut from wood and covered in moss sheeting. Mushrooms and sticks filled the bases. Using a chainsaw, we cut logs into thin disks and wood burned tic-tac-toe grids onto them. ‘M’ and ‘B’ wood burned branches allowed our guests to play a simple game in favor of Meg or Brian–for the record “M” for Meg won more times than “B” for Brian ;). Lanterns were on each table with mini terrariums inside to bring the outdoors in.
Wanting a unique ‘guest book’, My Dad hand-built a frame that would allow our guests to write their name and message on a wood chip and drop it in the top. He went above and beyond, using wood milled from a tree that was cut down while building my childhood home in western Pennsylvania. It was a very personal touch that made it that much more special.
Another personal touch were the wooden nickels. In memory of my Grandpa, we created a NH themed wooden nickel (with the original ‘BATEMAN’S GULF SERVICE’ engraved on the back) that was given to all of our guests at our welcome party that could be exchanged for drinks at the bar. The laser cutting was done by our good friends at PhotoFlashDrive.
THANK YOU GIFTS
Keeping with the brand, we had camp mugs made with our logos printed on them for all our guests. Each guest received a gift bag that included survival kits with matches, a multi-tool, trail mix, band-aids, Tylenol, water, granola and more!
ANNOUNCING THE HOUSE AND RELOCATION
We teamed up with local baker Jamie Melfi from [then] White Mountain Cupcakery and [now] Autumn Nomad Cakes & Cafe to create a custom cake. The cake featured hand-painted mountains and little outdoor details like a tent and canoe. At the very top was a summit sign featuring our soon-to-be address!
The idea of a wedding video was–while intriguing–not something we were entirely sold on. We were gathering our friends and family to thank them for getting us to where we were that day. We couldn’t have done it without their guidance, love and support. We weren’t throwing a party to spotlight us.
While driving with our friends Sarah and Rick Pendergraft of PenWeddings, I made a joke that it would be really neat to shoot our wedding on film (yes, actual film). I’m surprised I made it out of the car alive. Sarah’s ears perked up while Rick’s face showed terror. They later agreed to shoot our wedding on 8mm and 16mm film.
While the actual filming had nothing to do with us, we bring it up because shooting our wedding on film fit the brand we had created.
The best part of our wedding was getting to hear and see our guests reactions to all of the work we had done creating this special event. By having a small wedding, we were able to focus on the smallest of details to make everyone feel welcome. Our efforts were well worth the time and we’d absolutely love the opportunity to brand another wedding. Maybe we’ll just throw a 1 year anniversary party!
Day-of wedding images by MKDPhotography