Wedding Film Retreat
Create a name, brand and responsive website for an educational wedding filmmaking workshop that appealed to both genders, but specifically male. Within brand messaging and design, also establish a sense of relaxation and community the attendees can expect to feel.
What We Did
Naming, Logo Design, Branding, Website Design, Social Media
BUILDING A BRAND
From the very first time we spoke to Sarah and Rick, we knew they wanted to build something different. Anyone in the photo and video industry can attest to the feeling of being stuck in a hotel conference room all day long for a workshop that is either too hot or too cold. It was made clear that they did not want their workshop to feel sterile or rigid. Instead, they wanted it to be a place where creatives came together, learned and relaxed.
The idea of Wedding Film Retreat formed.
To us, the word “retreat” instantly evokes a feeling of being taken away from the hustle and bustle of life and is usually matched with a sense of relaxation.
Instead of having a multiple day workshop in a standard Holiday Inn, it was decided that these multiple day workshops would take place at B&Bs, Inns and resorts as well as be all inclusive. One fee upfront would pay for your room, food, welcome drinks, and all education.
DESIGNING A LOGO
With the name set, we started to work on building a logo that clearly says wedding and filmmaking but also appealed to the male gender as many of the survey responses they received back were from men.
To us, two things came to mind when thinking of the word “Wedding”: rings and love. In looking at each of these elements, we found the heart resembled a play button; a common filmmaking icon. Knowing that Sarah and Rick wanted an icon based logo, matching the sideways heart with the filmstrip brought the idea of wedding films together.
In knowing that much of the response they receive was from the male gender, we chose mostly neutral gender colors, emphasizing this with a deeper blue color for the majority of the logo and a small touch of gray on the heart. Again, wanting to appeal to men, we chose a heavy, strong, font as opposed to a script or handwritten one.
We knew that a strong phrase would also assist in creating a vision for prospective attendees and created the saying:
UNWIND. REWIND. RETREAT.
Based off popular phrases like “Eat. Drink. Sleep. Repeat.” we chose keywords to help visualize the event:
Unwind: Relax with us
Rewind: You can never learn too much
Retreat: An all-inclusive experience
CREATING AN EXPERIENCE
In creating the Cities and Dates page, we knew we needed to really sell the experience with photos from the resorts that the workshops would take place at. As it is all-inclusive, we chose to feature photos that would represent the buildings and grounds, what a room would look like, an example of the food they’d experience as well as images that invoked the sense of relaxation.
Because this was a truly all-inclusive experience, we made double sure that upon purchasing a ticket to the event that the attendees knew exactly what would be included in the cost.
WEBSITE BUILD OUT
We focused on the user experience when configuring the site. The least amount of clicks for someone to register was the goal. Also knowing that perspective attendees will want a lot of information, we found different ways to present them with the information without cramming paragraphs upon paragraphs of text for them to read through.
PLANNING SOCIAL MEDIA
If there is one thing we know about filmmakers (because we are filmmakers ourselves) it’s that we can all relate to the stress of editing a final film (good stress of course. We all want our clients to be extraordinarily happy with the final result). Particularly in the wedding field, horror stories can fly. Knowing that wedding filmmakers were the target for this event, we created Instagram and Facebook images with sayings that reference the community feel the event will have, as well as some of these common horror stories you’d hear around a campfire.
Knowing that Instagram will display 3 images across, we also built out social media images that were visuals for UNWIND. REWIND. RETREAT. to match the homepage of the website.
UP, UP, AND AWAY!
It was a very exciting day seeing Wedding Film Retreat launch and the reaction it received from the industry. We cannot wait to do another project like this!