Pitts Family Branding
Create a brand and logo for the Pitts family to use on stationary as well as an upcoming adventure blog.
The Pitts Family
What We Did
Branding, Logo Design, Stationery Design
THE PROJECT THAT WASN’T A REAL PROJECT
We met Emily and Josh at a bar. I know… it sounds like a love story, and it kind of is. The four of us all truly believe that something brought us to Moat Mountain Brewery that night so we could meet.
We’ve know Emily and Josh for a few months now. One night, we were laughing about something ridiculous when Emily said it would be really cool for us to make them a logo. They had recently gotten married, just as Brian and I had, and were looking for a new family logo for a stationary set.
This is literally as far as the conversation went. In our spare time, however, we started to get more and more excited about creating a new logo for our friends so decided to get to work.
DESIGNING A LOGO
There are four things we know about Emily and Josh (besides the fact that they are truly the nicest and most supportive people you’ll ever meet):
- They LOVE rock climbing, especially Josh. He talks about it all the time and how they are going to get us on the side of a cliff come summer (which we’re excited about).
- They LOVE camping… except when Emily leaves her phone outside in the rain.
- They LOVE hiking, probably as much as we do. There are definitely some backpacking trips in our future together.
- They have a new love of nordic skiing. We are big nordic skiers and convinced them to come with us. They either really like it like we do or are just putting up with our love of it.
Josh is a systems engineer and Emily is a nurse but whenever we are together, we talk about outdoor activities which inspired us to make the logo adventure based. We built an icon to represent each of their outdoor loves and created a family crest style logo.
We created 4 styles of stationery for them to choose from. A standard stationery with the logo in the top center as well as three others that were specific to seasons or sports to give them a bit more personality.
To give the stationary a real “outdoorsy” feel, we created them on a graph paper texture, like field note books would have. On the business cards, a topographical map was placed as the background.
MORE TO COME
For us, it was educational project to build something solely based on what we know about them. We presented this surprise logo to them on their last trip up to the White Mountains and they were thrilled. In discussing with them and what they’d actually like for a logo, though they adored this design and what it meant, they did mention trees a few times so they can surely expect some new designs from us soon.