Lucent Film Fest
Create a website where filmmakers can submit up to 8 films at a time for a film competition. Have the site easily explain the “kickbacks” a submitter will receive based on the number of films they submit. Also, create a place where submitted videos could be viewed and voted upon.
InFocus Video Event
What We Did
Naming, Logo Design, Branding, Website Design, Social Media
BUILDING A BRAND
When we were asked to jump on board The Lucent Awards was the award ceremony of a filmmaking competition hosted by the InFocus Video Event. It had some brand elements (such as the award graphic below) but in looking at the original design alone, away from the host page, you wouldn’t necessarily know that The Lucent Awards was a filmmaking competition.
We knew it would be important for the logo and name to explain what the Lucent Awards were all about, so in changing the name to The Lucent Film Fest & Awards, we felt the audience would understand that it wasn’t just an award ceremony, but a filmmaking festival as well as competition.
DESIGNING A LOGO
There was never a true logo for the awards so we wanted to create something that referred back to a filmmaking competition, but also encompassed what “lucent” means. The definition of lucent is; glowing with or giving off light.
The idea struck to incorporate a light bulb for a few reasons. One, it is a great representation of an object that gives off light but was also significant of the ideas filmmakers had when creating their final films. The film reel is an obvious reference to filmmakers, but also to film fests.
There were several pieces of collateral needed during this project including a sponsorship request sheet that was sent out to businesses, event business cards to be handed out at events as well as an award ceremony program which, in this case, was a postcard.
CREATING AN EXPERIENCE
There were many moving parts to the Lucent Film Fest. Filmmakers could submit their films, but based on how many films they submitted, they’d also receive kickbacks from sponsors. The concept was that the money they spent on submitting a film was given back to them in freebies such as gift cards, discounts, free products etc.
To make this clear, we built out a grid system that visually showed what they would receive based on how many films they submitted. Additionally, if they submitted 6 films, they’d receive 2 more submissions for no cost. Once they decided on the number of films, they simply clicked the submit now button which led them to a pre-built page with information to fill in for the number of films they selected.
WEBSITE BUILD OUT
Though the website was built to be responsive, we focused much of our attention to the design and layout for both desktop and laptop platforms. Because of the complexity of what needed to be filled out in the film submission forms (film title, film description, etc), we even put some warnings on the mobile version of the site to alert submitters that typing on a desktop or laptop computer may be easier.
Once submissions closed, we then took all of the entries and uploaded them to a new section of the site where viewers could see the submitted films and vote for their favorites. In fact, one of the awards during the Lucent Awards ceremony was an audience choice award, given to the film that had the most number of votes (winner ended up with 2,745 votes!).
PLANNING SOCIAL MEDIA
This was the first and only film competition that covered such a wide span of types of videos. The main difference being 4 wedding specific submission categories as well as an entirely separate student film section. We knew that with InFocus Video Event being primarily for wedding filmmakers, those 4 categories would be a huge draw.
In creating social media graphics, we made sure to make bold statements about the wedding submission categories, the student category as well as the sponsor kickbacks, all things that are pretty unique to a film festival.
THE MOST SUCCESSFUL LUCENT AWARD, YET!
After the launch, the Lucent Film Fest & Awards went on to be the most successful of all previous events bringing in more than 240 films and over 9,000 audience votes.