Cold River Coffee Co. Overview
In 2018, Cold River Coffee Co. came to us with their idea of locally roasted coffee and needing a brand new logo.
From-scratch logo design is one of favorite things to do because we have the opportunity to create without any other influence looming over our heads.
Branding
In this case, Cold River already had a name and a mission. They also had a pretty good idea of how they wanted to feel when customers experienced their brand both visually and by drinking their coffee.
Many of the branding queues were related to nature. So naturally, that’s what we ran with.
Logo Design
The design we landed on was very badge-style oriented and also recognizable and memorable. With packaging in mind, we wanted these coffee bags to stand out while sitting on the very crowded coffee shelves.
Colors
The colors wanted to push towards cool, natural, earthy tones that would imprint well on my different merchandise and packaging surfaces.
Wrap up
Even though you won’t currently see Cold River Coffee Co. on shelves at the moment, they were an amazing team to work with and we were very happy with the outcome.
