Two Pines Creative

5 Reasons We Use Wordpress As Our CMS of Choice

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WordPress is one of the most popular website building ecosystems.

27% of the web uses WordPress, from hobby blogs to the biggest news sites online (according to their site).

There are many other options for building websites out there, but we exclusively use WordPress for every site we build.

Here are the top 5 reasons why we use WordPress.

What is a “CMS”?

A “CMS” is the abbreviation for Content Management System. It’s any web-based software architecture built with a user interface to easily manage web content without having to know a lick of code–e.g. HTML, CSS, PHP, Javascript, etc. Imagine trying to run a blog or an online store having to code everything by hand. It would be nearly impossible.

There are many Content Management Systems out there, some with specific purposes. Shopify, for example, is a top choice for many online stores because of its focus on managing products and the online shopping experience.

We think Wordpress is the best all-around CMS. Here’s why:

1. Managing Content

This is an obvious one, however very much worth noting. One of the issues these days with many websites is the sheer amount of content. This isn’t a bad thing at all, especially considering web content is how the majority of people consume information in the 21st century. Being able to manage all that content in an organized, easy-to-use way is top priority for us. It allows us to work quicker, be more efficient and be able to train our clients easier.

Here are a couple of screenshots showing how content can be managed in Wordpress. Remember, content isn’t always just images. Text, videos, blog posts, pages, plugins, and anything else that makes the website run are all considered content.

Wordpress CMS

Wordpress CMS

2. Flexibility

There’s no question about how flexible Wordpress is. Almost anything is possible–from basic, 4 page, static content, user-built sites to monstrous 1,000+ page corporate, ecommerce or forum sites.

The creativity is endless as well. There’s numerous options as to what can be done within Wordpress: image portfolios, videos, interactive content, surveys, forums, online stores, knowledge base/wikis, landing pages and of course blogs. The list goes on.

Wordpress is not what I would consider to be a ‘website builder’. Squarespace, Wix, Weebly, and others are all website builders.

They allow you to sign up, build your own website from a template on the front end quickly. The entire experience is visual with no coding required. These builders have come a long way with lots of new abilities and options, but they still have many limitations.

For example you can only use templates with minimal customization, little to no plugin options to expand functionality and minimal control over important things like SEO and performance.

Wordpress has tools that can be installed to help with page building, but where it really shines is the ability to be 100% customized to your needs. This is due in part to it being open source–meaning the software’s code is completely open and available to the public to do [almost] whatever they want with it.

With varying levels of coding knowledge, you can get Wordpress to do just about anything you want.

3. It’s free!…Kind of…

One of the characteristics of open source software typically is that it’s free. Wordpress is no exception to this rule. I’ve mentioned plugins that can be installed (built by third-party developers) to greatly increase the functionality of a site. Currently, the Wordpress plugin repository has almost 50,000 plugins available. Some devoted to a single purpose, others offering many feature add-ons. Oh, and did I mention: they’re all free!

Wordpress Plugins

There’s also many starter themes available that can be installed and act as a ‘skin’ for the site. Wordpress installs with it’s own free theme but can be easily changed out to a different one with a few clicks. A theme is what your users will see on your site’s front end. It plays an integral role in the overall user interface and user experience of your site. Themes can also help support your brand–which as we know is incredibly important.

As you can imagine, being such a large software community, there’s most definitely pay options available as well. Many developers build plugins and themes that they consider to be ‘premium’. This of course adds a cost, but more often than not, that cost can be well worth it. We use many different paid plugins and starter themes for our clients. Typically, our philosophy is: try a free option first, but if paid is better for the client and overall consumer’s experience, then we go that route.

4. Support of all kinds

Ok, this is going to be hard for me…but here it goes: I don’t know everything there is to know about Wordpress and everything that goes with it.

There, I said it. Phew! It’s near impossible to know everything there is to know about Wordpress unless you’re some kind of coding genius–which of course exist–but I’m not one of those people.

Being open source makes it so that the coding geniuses out there can (and have) supplied the Wordpress community with many free resources for support articles, videos and more. This is particularly helpful for us non-coding geniuses when there’s a very specific problem we come across.

5. It’s secure

Web security is one of the most important aspects of websites that most people will never see. There’s much debate over whether or not Wordpress is actually secure.

Out of the box, it is indeed secure. However, there are some specific vulnerabilities that need to be addressed for most sites.

We take the security of our clients’ sites very seriously and offer monthly security monitoring and initial hardening to ensure your site is as secure as it can be.

With hackers getting more advanced every day, we can’t promise 100% security of your site. But we can guarantee we do everything in our power to keep your site secure.

Bonus: Blogging!

The first version of Wordpress was introduced as a beta in 2003 advertising as “…a semantic personal publishing platform with a focus on aesthetics, web standards, and usability.”

The First Wordpress

The first Wordpress Blog

It all began as a blogging software! So of course, we have to mention this as a key reason that Wordpress is right for many–particularly if a blog will be a part of your site. 14+ years of iteration and improvement cannot be ignored.


In conclusion, there’s many reasons why we like Wordpress and why we use it every single day to build websites of all kinds. These 5 sum up why we’ll always encourage our potential clients towards a Wordpress site (if they don’t already have one).


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